Running a business is already expensive enough, so WHY HIRING A BRANDING PHOTOGRAPHER?
Well, because sometimes nothing else will help!
I described FIVE typical difficult situations, in which some small business owners can get. And in which professional branding photography will provide the easiest and quickest solution.
I helped my clients to get out of all of them!
1. You feel confident, proud and excited about your services and products, but you hate selling.
Let’s be honest, some people are naturally good at direct selling and some are not.
And yes - you can learn how to convince people to buy, but if it is not a part of your personality you will never enjoy it or do it with ease.
Luckily there is a different way!
Instead of hard selling to your audience, you could attract the right people, connect with them, educate and excite them.
So when you get on the call with them – it is only to confirm, that YES - you are made for each other, YES - you can really help them and YES - they will get great results because of working with you!
How we do it? By creating a personal brand!
… of course, a personal brand is not only about photos, but photos make your brand visible, impressive, unforgettable IMMEDIATELY!
You can tell your story and why you are the best choice for your ideal clients in many different ways, but photos are just the quickest and the most effective way to reach your audience.
In order to read your story, people should start reading.
In order to watch your story, people should start watching.
In order to hear your story, people should start listening.
In order to see your story… they just SEE IT!
Photos reach your audience with the speed of light.
2. You are spending a lot of time doing marketing, but still not getting enough clients.
Like my business coach Gillian Devine says – you are probably marketing in the darkness.
So you are using all your energy waving at people, but they do not see you, because the lights are off.
If you are using poor visuals, generic selfies, stock photos (that are EVERYWHERE) – you are just another one in the sea of lookalike businesses.
You are invisible.
Doing marketing is a real job and doing ineffective marketing – is also a real job, ...but a really sad one!
Brand photography will make you VISIBLE, will give you confidence to show up and will really turn the lights ON!
Brand photos are your emergency marketing kit. You use them in all your marketing activities, so people immediately recognize you, even when you market in different places and feel connected to you, bacause they feel they know, who you are.
Before every branding session there is a HUGE preparation work, during which we decide
- what you would like to market,
- how you will do it
- who is it for
- and what is your promise.
So actually when we are taking the photos – you already KNOW all your key content ideas and your branding photos will be perfect to illustrate those ideas!
After that marketing gets much easier and much more effective.
3. You get clients, but many of them are difficult to work with. You do not feel that your clients are excited about what you do.
This usually happen when you do not communicate your values, but using aggressive (and often damaging) marketing strategies. For example really - big discounts or very low prices.
It is OK to do if you are selling digital products and do not put much energy into actually working with a client or producing a real product.
But when a service based business is using discounts or low pricing strategy all the time… it is basically a suicide.
You are attracting people, who are just shopping around and really do not care much about you and your business. Often you end up overworked, burned out and finally... broke.
As a small business you should charge sustainable prices, that will let you support your family and grow your business. You should communicate your values, be clear about your offer and choose your clients carefully.
You can absolutely do it if you invest time, money and energy in creating a strong personal brand.
4. You do not have a stable flow of clients and sometimes asking yourself if you will be able to pay yourself a salary next month.
This happens, when you are too busy to do your marketing consistently.
You market and book some clients... and then you work with clients and do not have time and energy to market.
So when your client work is over – you have no new clients and you should start marketing all over again.
When you have a library of brand images, know your key content ideas, have clarity about what exactly you are doing and who you do it for – you spend way less time on doing your marketing!
You can automate many things (posts, emails, blogs), plan ahead and forget about them for some time! So you can actually do what you love and what your business is about!
5. You do not have confidence to show up.
If you are running a small business and you do not show up… your business will not work.
Having a professional brand images, that you know your ideal clients will LOVE – gives you confidence and also leaves you no choice.
…so first you start showing up, because you did it! You invested time and money into your branding photo session and it is just silly not using those images.
When you start showing up, you quickly see how powerful those images are, how much more engaged your audience becomes… and then YOU become confident and continue rocking it!
Some of my clients were scared to death to get their face out there… and later started a youtube channel!
I know it sounds, that branding photography is some kind of a magic pill! ...and to be honest IT IS for small business owners.
But there are situations, when hiring a branding photographer would be not such a good idea.
1. You just trying it out and still have a long journey in front of you.
You are not sure, if you can really help your clients now, if you can promise them results and your process is not clear at all.
In this situation you should invest into education and improve your skills.
2. You are in a terrible financial situation.
If your business does not bring you ANY money, but just eating them up – you should get a business coach first.
And when you figured out why this is such a disaster – you can start creating your personal brand.
THANK YOU SO MUCH FOR READING!
DOES ANY OF THESE RESONATE WITH YOU?
If so, please learn more about my branding photography!
If you would like to know how photos can help you attract your ideal clients, please watch my free training!